ABOUT Aura Badge Company

It all started in 1952 when Anthony Barbaro came home from work and told his wife he quit his job of 20 years. Although she was worried, she knew it had been his lifelong ambition to run his own business.

They pulled up stakes in Philadelphia and moved to his mother's summer cottage in Aura, NJ where they cleared a plot of land and built a 1,080 sq. ft. building.

The business started out slowly. Although they had the factory and manufacturing equipment, there were not enough orders to turn a profit. Both Anthony and Mary (his wife) had to find jobs on opposite shifts so they could make ends meet while their sons, Philip and Robert, worked as the manufacturing crew. Their hard work finally started to pay off after 5 years when both Anthony and Mary were able to quit their jobs and devote all their time to the business.

By December, 1976 two additions had been added to the original building to yield 5,000 sq. ft. of manufacturing space and 25 employees. Another addition was added in 1978 expanding the operations to 7,500 sq. ft. and 40 employees. The future was looking bright until the family's enthusiasm was dimmed by a devastating fire that devoured half the company.

Fortunately the Barbaro's knew how to persevere, and rebuilt the company bigger & better. It now has 40,000 sq. ft. of manufacturing space, 106 employees and is in its third generation of Barbaro's. They look forward to continuing the tradition of hard work, perseverance and enthusiasm. Their founder would be proud, "Nice guys don't always finish last ! "

Our family is excited to have served the promotional products industry for more than 50 years. We have been privileged to witness caring, faithful employees and loyal distributors. We want to thank all of you for your continued patronage, which has made this all possible.